Public Relations Needs a Metric That Makes Sense. Ad Equivalents Isn’t It
This week one of our site editors received an email from a junior PR person asking for the site’s ad rate. The reason for the email dawned on me only after a while: this publicist was determining the...
View ArticleNike Reminds Us that Brand Ads Can Be Worth the Investment
Nike’s “Write the Future” ad reminded me of something the vivacious magazine publisher Felix Dennis said in the mid-nineties about the then ad-bloated issues of the revenue-producing beast InStyle...
View ArticleA Corporate Website That Doesn’t Suck, Courtesy of Crispin Porter and Bogusky
I never thought I’d say this, but I just saw a corporate website from an ad holding company that doesn’t completely suck. For the uninitiated, the lion’s share of the largest ad agencies are owned by a...
View ArticleMcKinsey Gets Social. Maybe Now CEOs Will Start Listening
I was initially unmoved by the news earlier this week that McKinsey is doing a joint venture with Nielsen leading the management consultancy to take over BuzzMetrics, one of the many firms out there...
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Customer Service Invades Cannes with Best Buy’s Twelpforce
Every year the ad industry descends on Cannes, in the south of France, to hand out a few trophy cases of work for the best efforts of the year. In typical French fashion, the ad festival’s relationship...
View ArticleThe World Cup’s Marketing Winners and Losers
While we wait impatiently for Holland versus Brazil, let me bring you a few of the latest World Cup marketing scores. Castrol 0, Visa 1. If a sponsor’s checkbook opens on Sepp Blatter’s desk and...
View ArticleThe World Cup’s Marketing Winners and Losers, Part Two
Today, we finish out our rundown of the heroes and goats from the pitch and beyond. Budweiser 2, Other brewers 2. Budweiser will be happy to have moved on from Germany, where the official beer sponsor...
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How Many Insiders Are There In Business?
Digiday published “Who’s winning at business news on the web” which details traffic, demographics, and ad rates of the five biggest business sites (in ascending order): The Wall Street Journal,...
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Coming in 2019 – Above the Law Influencers Network
The average American adult spends more than 11 hours consuming digital media each day. Simultaneously, our attention span has diminished below eight seconds – equivalent to that of a goldfish. This is...
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An ‘Unprecedented’ Project: How Above The Law Delivered Extraordinary Results...
With the onset of Covid, the legal profession entered extraordinary and uncharted territory. Starting in the early days of the pandemic, a leading CLE provider partnered with Above the Law on sharing...
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